Professor D Brownlie
Professor of Marketing

Personal Statement

Douglas joined Stirling in 1994 as Reader in Marketing from the National University of Ireland, University College Cork. Before this he taught marketing at the University of Glasgow and the University of Strathclyde. It is rumoured that he once had a background in engineering and marketing. He vaguely remembers working in the Steel industry, but finds working in the Education Industry more challenging and fulfilling, if not as materially rewarding. He has published and consulted widely on topics including technology forecasting, buying behaviour, marketing auditing, strategic marketing, management development, marketing planning and marketing management.

Research

His current research interests include representation and composition, consumer ethnography, the professionalisation of marketing practice and discourse, and the currency of postmodernism and critical theory in the study of marketing topics.

Current publications include:

Brownlie, D., Hewer, P. and Horne, S.
Culinary Tourism: An Exploratory Reading of Representations of Cooking, Consumption, Markets and Culture, (forthcoming) 2004/5.

Academy of Marketing Poster Images

Teaching

Douglas has a wide range of teaching interests and experience at undergraduate, postgraduate and post-experience level. He has taught marketing research, industrial consumer research, marketing negotiations, strategic marketing, marketing management, consumer behaviour and marketing theory, using a variety of teaching approaches, including cases, company-clinics, simulations, role-playing, debates and shadowing.

Other Interests

Music, food and literature, as a participant and observer.

Contact

Department of Marketing
University of Stirling
Stirling FK9 4LA, Scotland, UK.
Tel: 01786 467385
Fax: 01786 464745
email: douglas.brownlie@stir.ac.uk