Department of Marketing

Marketing Division
Stirling Management School

University of Stirling

Stirling

FK9 4LA
Scotland

UK

Divisional Research Group: Consumption, Markets and Cultures.
Douglas's current research interests include representation and composition, consumer ethnography, the professionalisation of marketing practice and discourse, and the currency of postmodernism and critical theory in the study of marketing topics.

Brownlie, D., Hewer, P. and Horne, S.
Culinary Tourism: An Exploratory Reading of Contemporary Representations of Cooking, Consumption, Markets and Culture, 8.1, pp 7-26, 2005.

Brownlie, D.
Emancipation, Epiphany and Resisitance: On the Underimagined and Overdetermined in Critical Marketing, Journal of Marketing Management, 22.5-6, pp 505-528, 2006.

Brownlie, D., Hewer, P. and Ferguson, P.
Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research, Journal of Marketing Management, 23.5-6, pp 395-409, 2007.

Brownlie, D. and Hewer, P.
Prime Beef Cuts: Culinary Images for Thinking 'Men', Consumption, Markets and Culture, 10.3, pp 229-250, 2007.

Brownlie, D.
Relationship Climate Canaries: a commentary Mosteller (2007) inspires, Journal of Business Research, 61, pp 522-524, 2008.

Brownlie, D., Hewer, P., Wagner, B. and Svensson, G.
Management Theory and Practice: bridging the gap through multidisciplinary lenses, European Business Review, 20.6, pp 461-470, 2008.

Bradshaw, A. and Brownlie, D.
A Portrait of Morris Holbrook, Marketing Theory, 9.3, pp 373-374, 2009. 

http://mtq.sagepub.com/cgi/content/full/9/3/373/DC1 - This link to the website of the journal Marketing Theory takes you to a 45 minute audiography constructed by the authors from many hours of interview discussion with the informant Professor Morris Holbrook, for many years a leading international figure in consumer research, based, until his recent retirement, at Columbia University, New York.

Brownlie, D.
Tales of Prospects Past: on strategic fallacies and uncertainty in Technology Forecasting, Journal of Marketing Management, 25.5-6, pp 401-429, 2009.          

Brownlie, D.
“On the ‘Hybridity’ of Music”, contribution to What Things Do: Examining Things That “Matter”, Advances in Consumer Research, 36, pp 177-180, 2009.

Brownlie, D. and Hewer, P.
Cultures of Unruly Bricolage: ‘Debadging’ and the cultural logic of resistance, Advances in Consumer Research, 36, pp 686-687, 2009.

Brownlie, D. and Hewer, P.
Culinary Culture, Gastrobrands and Identity Myths: ‘Nigella’, an iconic brand in the baking, Advances in Consumer Research, 36, pp 482-487, 2009.

Brownlie, D., Hewer, P. and Tadajewski, M.
Thinking ‘Communities of Academic Practice’: on space, enterprise and governance in marketing academia, Journal of Marketing Management, 25.7-8, pp 635-642, 2009. 

Brownlie, D. and Hewer, P.
On Market Forces and Adjustments: acknowledging consumer creativity through the aesthetics of ‘Debadging’, Journal of Marketing Management, forthcoming, 2010.          

Douglas has a wide range of teaching interests and experience at undergraduate, postgraduate and post-experience level. He has taught marketing research, industrial consumer research, marketing negotiations, strategic marketing, marketing management, consumer behaviour and marketing theory, using a variety of teaching approaches, including cases, company-clinics, simulations, role-playing, debates and shadowing.

I joined Stirling in 1994 as Reader in Marketing from the National University of Ireland, University College Cork. Before this I taught marketing at the University of Glasgow and the University of Strathclyde. It is rumoured that I once had a background in engineering and marketing. I vaguely remember working in the Steel industry, but find working in the Education Industry more challenging and fulfilling, if not as materially rewarding. I have published and consulted widely on topics including technology forecasting, buying behaviour, marketing auditing, strategic marketing, management development, marketing planning and marketing management.